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It’s Client Gifting Season!
From gift cards to champagne, B2B marketers have no shortage of options when it comes to making their clients feel appreciated. It’s time to update those lists of who you will be thanking this holiday season and place your orders! You have many, many choices when it comes to gift giving, but here are a few of our favorites! A Little Something for the Family Sugarwish – Who doesn’t love a build-your-own popcorn and candy…
Getting Started with Google Ads
Let’s drive some traffic! Google Ads is one of the most affordable and dynamic marketing tools available to small business owners. For a small daily budget, a local business can position its brand in front of a whole new market! Is it Easy to Sign Up? With no signup fee or monthly subscription, opening your Google Ads account takes no more than a few minutes. In typical Google fashion, an intuitive registration interface guides…
Paid & (not or) Organic Social Media
Small business marketers dream of the day when their clients will have so many social media followers that they will not need to pay for ads. The problem is… that day rarely comes. Even if a company achieves extreme market recognition with a following in the 10’s of thousands, paid ads will always play a necessary role in the brand’s social media strategy. What’s the Difference? So, what is the difference between paid and organic…
Which Social Media Platform is Right for Me?
Which social media website is the best? Does my business need a Facebook AND a LinkedIn? If I have my own Facebook profile, why do I need a separate page for my company? Do any of these questions sound familiar? Social media is a great way to reach new markets and to nurture your customer community, but a business that grows on Instagram might not find the same success on LinkedIn. That of course does…
Hitting the Inbox: How to Start Your E-Newsletter
Did the holiday email barrage get you thinking about how frequently your customers hear from the competition and how little they hear from you? Well, it is never too late to start your email list! It is easy to get wrapped up in the idea that the bulk of email marketing goes on between Black Friday and New Year’s Day, but a well-rounded email strategy can keep high-season sales figures rolling in year-round. Ready to…
