Did the holiday email barrage get you thinking about how frequently your customers hear from the competition and how little they hear from you? Well, it is never too late to start your email list!
It is easy to get wrapped up in the idea that the bulk of email marketing goes on between Black Friday and New Year’s Day, but a well-rounded email strategy can keep high-season sales figures rolling in year-round.
Ready to get started? Here’s how!
Step 1: Start Your Email List
Yes, I realize that sounds obvious, but a lot goes into creating and managing a valuable email list. Let’s start with the simple yet effective approach. Who is most likely to enjoy seeing your brand in their inbox? Your customers! One of the best ways to start your email list is with a simple opt-in during the checkout process.
Many of the small-business-focused email marketing platforms (Constant Contact, Mailchimp, etc.) make it easy to create an email signup page. Make it convenient for your customers to join your list, and you list can grow quickly!
Step 2: Send Your First Newsletter
Now that you have a list of people waiting to hear from you, it is time to write your first e-newsletter!
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Think about your brand’s voice, any deals you want to showcase, and what action you want the reader to take. After that, it is as simple as drafting your content, proofreading, sending a test or two to yourself, and launching your first newsletter!
Step 3: Find Your Stride
A great newsletter is only as good as the list that receives it, and the mark of a solid email list is engagement. Keep track of how many emails are opened, clicked, and bounced. These and many other email marketing metrics will give you a picture of how well your customers are receiving and appreciating your newsletters.
From there, keep compiling great content to catch your customers’ attention every time your newsletter hits their inboxes. Track your results to find the right cadence. Some newsletters can go out every day, while others should only be sent ever couple of weeks. There is no golden rule for how often to send, so just remember to keep going and adjust when needed!
Step 4: Build Your Team
Not interested in content writing, list curation, result tracking, or any of the other more time-consuming steps of running a successful email marketing strategy? Meet My Market is here to help you turn that list of email addresses into a robust communication channel and revenue driver! Contact Meet My Market today to schedule your free consultation with a marketing consultant.